YANKEE CANDLE

Fall & Holiday Wraps

Fragrance Sphere

PROGRAM

Fall and Holiday Novelty Fragrance Spheres linked to the Q3 2016 POV Boards.

 

DESIGN OBJECTIVE

To create novelty wraps for Fall and Holiday Fragrance Spheres with decorative icons that illustrate the specific fragrance notes increase fragrance recognition in store. The designs should also increase on shelf legibility of the product form and quickly read as fragrance beads.

HOLIDAY FINAL DESIGN

Mechanicals for the three holiday fragrances. The designs are built as full shrink wraps; clear substrate with white plate and printed with Pantone spot colors. To increase on shelf legibility of the form, I designed the wax color backdrop as semi-transparent so that the beads and the texture would be easily read.

FALL FINAL DESIGN

TOP: Fall designs rendered in Illustrator.

 

BELOW: Design explore of the pattern with top row solid icons and bottom row stroke icon options. Solid icons were chosen as they were quicker fragrance reads in store.

© COPYRIGHT KRISTEN BRANCH CREATIVE  I  DESIGN. INNOVATION. FERVENT CREATIVE.