All Is Bright
A new festive holiday fragrance that was the #1 Best Seller in the 4th quarter of 2016 for Yankee Candle. The imagery takes an abstract approach, a departure from the usual fragrance specific iconography. Fragrance is a blend of sparkling citrus scents drifting on warm musk.
PHOTO COMPOSITION OBJECTIVE
To create a unique and ownable festive image that brings to life the All Is Bright fragrance.
Using Photoshop, I created a bubbling dot patterns by adding layer after layer, from dark to light to create a champagne like abstract image. I developed custom bokeh brushes to create the random dot pattern and sizes. Glowing star bursts were added to add final sparkle touch to the art.
IN STORE ACTIVATION
Above is a display of the fragrance in various forms at the Flagship YC store in South Deerfield, MA.