YANKEE CANDLE

All Is Bright

PROGRAM

A new festive holiday fragrance that was the #1 Best Seller in the 4th quarter of 2016 for Yankee Candle. The imagery takes an abstract approach, a departure from the usual fragrance specific iconography. Fragrance is a blend of sparkling citrus scents drifting on warm musk.

 

PHOTO COMPOSITION OBJECTIVE

To create a unique and ownable festive image that brings to life the All Is Bright fragrance.

FINAL ILLUSTRATION

Using Photoshop, I created a bubbling dot patterns by adding layer after layer, from dark to light to create a champagne like abstract image. I developed custom bokeh brushes to create the random dot pattern and sizes. Glowing star bursts were added to add final sparkle touch to the art.

IN STORE ACTIVATION

Above is a display of the fragrance in various forms at the Flagship YC store in South Deerfield, MA.

© COPYRIGHT KRISTEN BRANCH CREATIVE  I  DESIGN. INNOVATION. FERVENT CREATIVE.