YANKEE CANDLE

1H 2017 Art Direction

PROGRAM

For Spring 2017, the Mediterranean Dream thematic brings a destination based photography approach to the new fragrance line up. For this program, I art directed the label photography for Honey Lavender Gelato and Guava Coconut Fusion. Jelly Beans was shot for the Easter holiday. I sourced and hired a new photographer, food stylist and location for the shoot, which was debuting the new "causally sophisticated in home" photography approach for Yankee Candle. I acted as the prop stylist, sourcing props and styling on set, as well as, art directing the shoot.

 

ART DIRECTION OBJECTIVE

To use natural light or simulated natural light to create soft limited depth of field imagery that is styled in a perfectly/imperfect fashion, not too perfect, but not messy. Create an in home feel, with soft shadows and highlight and prop styling.

I WANT IT!

“This is a gorgeous label or should I say the picture is gorgeous. It's stunning!”

 — Candle Cafe reviewing Honey Lavender Gelato

I WANT IT!

I WANT IT!

© COPYRIGHT KRISTEN BRANCH CREATIVE  I  DESIGN. INNOVATION. FERVENT CREATIVE.