The redesign of the ScentPlug logo was part of the rebranding efforts to reflect the new casual sophistication look of Yankee Candle.
To re-envision the ScentPlug logo.
TOP: New ScentPlug logo. Updated Avenir sans serif font was the base type face, to which I added custom modified bold type for "plug."
SECOND: Previous YC logos and new rebranding YC with new ScentPlug logo.
BOTTOM: Finalized label design with new logo.
ABOVE: Early versions of the logo design. Type treatments played with the plug element in a fun way. Ultimately, it was decided that a simpler approach was more legible at the small size the logo prints at on the product form.