YANKEE CANDLE

ScentPlug

PROGRAM

The redesign of the ScentPlug logo was part of the rebranding efforts to reflect the new casual sophistication look of Yankee Candle.

 

DESIGN OBJECTIVE

To re-envision the ScentPlug logo.

FINAL LOGO

TOP: New ScentPlug logo. Updated Avenir sans serif font was the base type face, to which I added custom modified bold type for "plug."

 

SECOND: Previous YC logos and new rebranding YC with new ScentPlug logo.

 

BOTTOM: Finalized label design with new logo.

CONCEPT DEVELOPMENT

CONCEPTS LOGOS

ABOVE: Early versions of the logo design. Type treatments played with the plug element in a fun way. Ultimately, it was decided that a simpler approach was more legible at the small size the logo prints at on the product form.

© COPYRIGHT KRISTEN BRANCH CREATIVE  I  DESIGN. INNOVATION. FERVENT CREATIVE.