YANKEE CANDLE

1H 2017 Photo Illustration

PROGRAM

The Mediterranean Dream thematic for Spring 2017 brings a destination based photography approach to the new fragrance line up. The final label art is a photo composition of stock imagery. Using Photoshop, I use parts of each of the stock images and create a totally unique image that is ownable by the company without rights restrictions.

 

PHOTO Illustration OBJECTIVE

To create a unique and ownable image using stock photography for the 1H 2017 YC wax program.

I WANT IT!

STRATEGY - Mediterranean Breeze

Mediterranean Breeze allows the consumer to experience the warm, salt air of the Mediterranean, a seaside mix of soft citrus blossoms and amber. Refreshing, relaxing, outdoorsy. The image should include tree in foreground, ocean with boats, and island/mountain imagery in the background and sky.

 

I WANT IT!

STRATEGY - SICILIAN LEMON

Sicilian Lemon allows the consumer to experience a fresh and full of zest lemon fragrance, like a bright day exploring hillside villages with sweet unexpected turns. The image should have lemons on trees as the key element in foreground, with the coast of Sicily in the background. This made the cover of the Spring 2017 YC Catalogue.

I WANT IT!

STRATEGY - Cafe Al Fresco

Cafe Al Fresco allows the consumer to experience the warm air of a bustling outdoor café kissed with sweet notes of cinnamon, coffee and a dash of caramel. The image should have coffee cups as the key element in foreground, with the an Italian bakery item to cue fragrance notes.

© COPYRIGHT KRISTEN BRANCH CREATIVE  I  DESIGN. INNOVATION. FERVENT CREATIVE.