Competitive Recon
Content Creation
Creative Direction
Digital Branding
Illustration
Innovation Funneling
Naming & Nomenclature
Merchandise Design
Packaging Design
Production & Build
Product Innovation
Retail Design
Research & Analytics
Social Strategy
Social Content
Target Audience Framing
Visual Identity
Voice & Language
Photo Art Direction
Brand Strategy
Brand Positioning
Brand Communication
Brand Design
Conceptual Ideation
Mary’s Nutritionals was developed as a CBD-only alternative to its pioneering parent brand, Mary’s Medicinals, known for creating the first cannabis transdermal patch. As a brand extension, Mary’s Nutritionals leveraged the established reputation of its parent brand.
With the rapid scaling of this new product line and emerging opportunities for co-branding in the hospitality space, a brand identity refresh was needed. The packaging and identity had to be flexible to accommodate these new ventures.
My brand design strategy drew inspiration from the design architecture of the parent brand, while evolving the aesthetic to suit this non-THC line. I focused on keeping the product information straightforward and uncluttered, ensuring all supplement facts, legal statements, and fine print adhered to strict regulatory compliance laws and standards for the CBD consumer packaged goods (CPG) industry.
RESULTS
Named 'Most innovative and recognized brand' in the nutritional hemp product industry, by Cannabis Business Awards (CBA)
Acquired Patent for Gel Pen product packaging, first cannabis-related patent in the state of Colorado
Kristen Branch
Roxanne Benefiel
Elite Botanicals