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Kristen is an award-winning creative director and strategy conductor who orchestrates multi-functional teams to develop and grow brands with data-driven, consumer-based strategies that resonate.

She is currently a Creative Director on the New Brands Innovation team with Newell Brands. Kristen's 15+ yr career is rooted in global CPG and publishing industries.

With a Masters degree in Branding from SVA, Kristen is pivoting to build a boutique personal branding and production company for women in the sports and music industries with the platform of personal empowerment and advocacy.

Kristen continues to be involved with SVA as a TA for Dr. Ilene Feinman's Semiotics of Branded Social Movements course, to further develop techniques to disrupt for social change and move the cultural needle forward.

If your ready to shake things up, disrupt and grow your brand, click below.

Extraordinary Clients

“You elevated this program and made it better!”

Debbie Millman

Chair, Master's in Branding SVA | Host, of Design Matters | Editoral Director, Print Magazine

"Your a Rock Star!

DeeDee Gordon

Founder & Head of The Gordon Co., Brand Research & Strategy Firm

"So Exciting! Job well done! Thank you for making a positive impact on the company!”

Rich Wuerthele

CEO, Newell Brands, Home Fragrance Division

“It has been a privilege to witness your masterful mind at work, especially whena project inspires you. I admire your creativity and your powerful imagination.”

Doreen Smith

Former VP of Fragrance, Trend, & Design Development, Newell Brands

“What a rock star!!!!! She is absolutely fabulous to work with. So collaborative! Absolutely amazing designs, so professional and just gets it.”

Julianne Spafford

Sr. Brand Manager, Newell Brands