site is currently being updated & enhanced
for fall 2020 launch

Award-winning creative director & designer. Intuitive visual storyteller. Brand trend curator. Cross-functional rock star. Mediocrity killer. M.O. business wins, client wows & sold out product launches. INFJ. Zero BS. . . Vegan with badass hair & really cool glasses.

As a designer & creative director, I have 15+ years of experience creating & selling strategic, on-brand, consumer-centric solutions for global consumer goods businesses, garnering awards & establishing myself as a trusted go-to partner to set & move brand visions forward, reimagine the status quo & design new product lines that sell out. What gets my blood going. . . diversity of work, solving new challenges, winning big & my tireless commitment to doing the best work of my life.

As a leader, I have 10+ years in both agency & in-house settings, building unorthodox collaborative environments, leading core staff, agencies & contractors toward a united north star vision of creative excellence through inspiration, motivation, mentorship, accountability & forging strong relationships built on trust.

As a human being, I’m passionate about doing work that is human-centered, empathetic, that may make a difference & improve the quality of consumers lives. I take risks, trust my instincts, celebrate emotions, employ my third eye, take my work seriously & not take myself not too seriously. 

I am working on developing a dynamic portfolio site for Fall 2020. To request a pdf portfolio, please email me by clicking the button below. Thank you! 

My Amazing Partners

"So Exciting! Job well done! Thank you for making a positive impact on the company!”

Rich Wuerthele

CEO, Newell Brands, Home Fragrance Division

“What a rock star!!!!! She is absolutely fabulous to work with. So collaborative! Absolutely amazing designs, so professional and just gets it.”

Julianne Spafford

Sr. Brand Manager, Newell Brands

“It has been a privilege to witness your masterful mind at work, especially whena project inspires you. I admire your creativity and your powerful imagination.”

Doreen Smith

Former VP of Fragrance, Trend, & Design Development, Yankee Candle

“Just imagine what this will look like if Kristen Branch gets her freak’n hands on this!”

Jillian Lizotte

Design Manager, Newell Brands

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