Competitive Recon
Content Creation
Creative Direction
Digital Branding
Illustration
Innovation Funneling
Naming & Nomenclature
Merchandise Design
Packaging Design
Production & Build
Product Innovation
Retail Design
Research & Analytics
Social Strategy
Social Content
Target Audience Framing
Visual Identity
Voice & Language
Photo Art Direction
Brand Strategy
Brand Positioning
Brand Communication
Brand Design
Conceptual Ideation
Mary’s Nutritional’s was developed as a CBD only alternative to cannabis pioneer and parent brand, Mary’s Medicinals (the first cannabis transdermal patch). Designed as a brand extension, the brand leveraged the equity of an established brand name.
A brand identity refresh was requested during the product line design as a response to this line extension scaling quickly, bringing in new opportunities for co-branding in the hospitality space. The packaging and identity required flexibility of design to accommodate these new ventures.
The brand design strategy was inspired by the design architecture of the parent brand while evolving the design to be tailored for this non-THC line. We also kept the product information straightforward and decluttered, while including all supplement facts, legal statements and fine print following strict regulatory compliance laws and standards for CBD CPG industry.
RESULTS
Named 'Most innovative and recognized brand' in the nutritional hemp product industry, by Cannabis Business Awards (CBA)
Acquired Patent for Gel Pen product packaging, first cannabis-related patent in the state of Colorado
Roxanne Benefiel
Kristen Branch
Elite Botanicals